News

HAZE Collection | 10:AM Factory: The Art of Silence Amidst the Noise

November 15, 2024

The HAZE Collection by 10:AM Factory explores the power of silence in a noisy, chaotic world. With gradient spray prints that evoke both calmness and complexity, this collection celebrates the quie...

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Contradictions | 10:AM Factory: A Bold Exploration of Paradoxes

October 04, 2024

The 21st Collection – Contradictions by 10:AM Factory dives into the tension between opposing forces in our world. This collection explores the contradictions in our everyday lives, offering bold d...

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10:AM Factory: Anatomy of a Brand

September 05, 2024

10:AM Factory is more than just a streetwear brand—it’s a platform, a community, and a design studio that blends art and fashion to question today’s world. Founded by artist and designer Secil Alki...

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“Hamlet: o fuck.” T-shirt – A Bold Twist on Shakespeare’s Classic

June 20, 2024

The “Hamlet: o fuck.” T-shirt by 10:AM Factory is a modern take on Shakespeare’s classic tragedy. Reflecting the complexity of today's relationships, this bold design reimagines Hamlet navigating t...

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Wear Today, Treasure Tomorrow

May 06, 2024

When you choose a 10AM Factory sweatshirt or t-shirt, you're not just buying a piece of clothing. You're making a statement about your values, investing in a garment that will stand the test of tim...

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The "Strange Mind" T-shirt: Redefining Boundaries with Bold Design and Unconventional Thinking

April 26, 2024

10:AM Factory's "Strange Mind" T-shirt offers a bold yet minimalist design that challenges the traditional concepts of fashion and perception. Inspired by the intricacies of the human mind, this te...

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Thought-Provoking T-shirts

April 15, 2024

Discover the power of 'Evidence' in our latest drop as we delve into the depths of inner dialogue and collective identity. Through thought-provoking design and innovative ideas, we challenge societ...

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More Than Just Style: But a Voice

February 20, 2024

We see our clothes as more than just items to be worn—they are messages to be seen and heard. By focusing on the mental and emotional reflections in our designs, we invite our customers to not only...

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The Vision Behind 10AM: A Fashion Revolution Rooted in Art, Freedom, and Consciousness

September 20, 2023

Secil Alkış, founder of 10AM, shares the story behind her brand's name, its evolution, and the motivations that drive her designs. From guerrilla marketing to creating a fashion activism movement, ...

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