10:AM Dialogues with Maria | Soho Style & Statement Dressing

Maria brings the spirit of Soho into her wardrobe — cool, unassuming basics that still make a statement. In our 10:AM Dialogue, she reflects on why bold pieces matter, how quality still plays a role, and how New York street style has taught her to balance individuality, confidence, and practicality in her everyday looks.

Q: If 10:AM were a New York neighborhood, which one would it be and why?

A: Maybe Soho, because to me everyone in Soho wears cool unassuming basics.

Q: When choosing what to wear, what matters more; quality or statement?

A: Statement although quality matters too.

Q: How does living in New York influence your personal style?

A: So much, from getting inspired in the streets, to shopping what is “in style” to giving less fucks what I think people think about what I’m wearing (someone is always going to look better).Understanding the importance of basics, how to stand out on a crowd, how to stay on the go and still look cool, dressing for the appropriate weather and what not to wear.